Reorganizing Yahoo!
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR258 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesCorporate Restructuring |
| Case Length |
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24 Pages |
| Period |
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2000-07 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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Yahoo! |
| Industry |
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Internet and E-Commerce |
| Countries
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US |
Abstract:
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The case examines Yahoo's organizational restructuring plans and the launch of
its new search engine Panama. Though Yahoo was one of the few companies that
survived the dotcom burst, it could not sustain its lead in the rapidly changing
business environment and lost the first mover advantage it had in online
advertising business. Yahoo acquired several companies in search technology and
search related advertising business but failed to take advantage of those
acquisitions and fell behind Google, which emerged as a major player in the
Internet search market. Yahoo tried to cater to a wide segment of audience and
this effort resulted in a highly cluttered home page.
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By late 2006, Yahoo faced several problems
which were widely reported in the media. In order to address
these problems, Yahoo announced reorganization in December 2006
and within a few months it released 'Panama.'
Issues:
» Understand the problems in the business model of Yahoo!
» Examine the strategies adopted by Yahoo! to revive its business operations
» Critically analyze the reorganization plan of Yahoo!
Contents:
Keywords:
Yahoo!, Organizational Restructuring, Reorganization, Peanut
Butter Manifesto, Panama, Online Advertising Market in US, Online Advertising
Techniques, Internet Search Market, Google, Growth Strategy, Innovation,
Click-through Rates, Unique Visitors, Banner Advertisements, Promotional
Sponsorships, Overture, Hotjobs.com, Matrix Organization
Reorganizing Yahoo!
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